REAL-LIFE SKILLS 24 GROUP WORK Do the task following the instructions. Imagine you work in a marketing team. You have to develop different strategies for different marketing campaigns to release on YouTube. You decide to apply a psychological approach to make your communication more successful. You have to promote the following products: A new romantic novel with two teenagers as protagonists A new perfume A new pair of ear pods A special and comfortable bed for dogs A special tracksuit. Step 1 Step 5 Split up into groups of four/five. Decide on the main colours to use, giving a reason for your choice. Step 2 Step 6 Appoint specific roles to each member of the group: media expert, copywriter, layout expert, group leader, music expert, colour expert, time-keeper, etc. Decide on the kind of music to employ to support your message. Step 3 Step 7 Think carefully about the target group you may attract with each product. Write a short list of the main features your ads would have and be prepared to justify them in front of your class. Step 4 Decide on the motif to use in each of the ads for each product (babies, feeling, empathy, animals, empowerment, shock, dream, etc.). Communication AND PSYCHOLOGY 41