Nadia Sanità

Antonio Saraceno

Donatella Bottero

Argomento e obiettivi del testo
 
 Images &amp; Messages è un corso di inglese specialistico per gli studenti dei corsi con indirizzo Grafica e Design, Comunicazione visiva e pubblicitaria, Multimedia e produzioni audiovisive, Servizi culturali e dello spettacolo.
 
 I contenuti sono ordinati secondo criteri di graduale complessità concettuale e linguistica e vengono esplorati utilizzando le quattro abilità in modo omogeneo e integrato.
 I brani offrono un assortimento di stili, registri e livelli di difficoltà, e sono tratti da fonti diverse ed autentiche: libri e manuali, riviste e quotidiani online e siti web, anche specialistici.
 
 Il testo si propone di:
 
 <ul><li>far acquisire le competenze necessarie per comprendere testi che presentano termini, espressioni, strutture sintattiche e modalità discorsive specifiche del linguaggio settoriale;
</li><li>migliorare le capacità di ricezione e produzione orale e scritta, anche tramite attività tipo Preliminary, FCE e IELTS;
</li><li>consolidare abitudini grammaticali corrette;
</li><li>incoraggiare l'autonomia linguistica e la soluzione di problemi;
</li><li>stimolare l'interesse e la partecipazione attiva degli studenti, dando spazio alla loro esperienza personale e a problematiche di attualità.
</li></ul>La struttura
 
 Images &amp; Messages è diviso in sette Moduli, ognuno dei quali ripartito in un numero variabile di Unità.
 Ogni Unità è suddivisa in brevi Capitoli su due pagine – teoria ed esercizi – per favorire sia uno studio più parcellizzato, sia la scelta antologica da parte dell'insegnante.
 Brevi link (curiosità, ampliamenti, rimandi, attività o mini-approfondimenti) arricchiscono i brani per consentire una maggiore interattività. Un ricco apparato iconografico correda i brani di lettura, per ognuno dei quali è previsto un esauriente glossario.
 
 Ogni Unità si conclude con due sezioni:
 
 Civic education: tematiche legate all'educazione civica e alla cittadinanza;
 Real-life skills: compiti di realtà e collaborativi, lavori di gruppo con un taglio di tipo pratico calato nella realtà.
 Alla fine di ogni Modulo, il testo propone ulteriori attività:
 
 <ul><li>Vocabulary: esercizi di revisione e consolidamento;
</li><li>Key people: persone influenti nell'ambito dell'argomento trattato;
</li><li>Case study: analisi di un evento, un'organizzazione o un problema specifico;
</li><li>Clip: brevi filmati tratti da opere cinematografiche;
</li><li>Mapping your Mind: mappa riepilogativa per rappresentare la rete di relazioni tra i vari argomenti del modulo.
</li></ul>Contenuti digitali integrativi
 
 <ul><li>Video per attività di listening e speaking
</li><li>Tracce audio in formato mp3
</li><li>Schemi e mappe interattive
</li><li>Testi per attività di approfondimento e di esercitazione
</li><li>Schede di civiltà comparata UK vs US
</li></ul>Teacher's Book. Disponibile sia in formato cartaceo sia digitale.
 
 <ul><li>Programmazione didattica / Piano di lavoro
</li><li>Didattica inclusiva e BES
</li><li>Agenda 2030
</li><li>Test di verifica di tutte le Unità e i Moduli, in formato editabile
</li><li>Soluzioni degli esercizi e note didattiche
</li><li>Audioscript delle attività di ascolto e dei video</li></ul>

MODULE 1 – COMMUNICATION AND PSYCHOLOGY

Unit 1.1 – Communication

What is communication?

Types of communication

Channels of communication

New forms of communication

Big data and customer profiling

CIVIC EDUCATION – Aggressive communication

REAL-LIFE SKILLS

Unit 1.2 – Psychology

Psychology and communication

Colour and music

Shock and provocation

Dreams and empathy

The appeal of humour

Feelings and empowerment

Animals and children

CIVIC EDUCATION – Fake news

VOCABULARY

KEY PEOPLE

CASE STUDY – A revolution in communication: the SMS

CLIP FILM – The King's Speech

MAPPING YOUR MIND

MODULE 2 – MARKETING AND ADVERTISING

Unit 2.1 – Marketing

Marketing, an introduction

Market analysis

The marketing mix

New marketing trends

Digital and social media marketing

Marketing control

CIVIC EDUCATION – Ethical marketing

Unit 2.2 – Marketing applications

Branding and brand positioning

Logos

Merchandising and mascots

Packaging and labelling

Other forms of marketing

CIVIC EDUCATION – Over-packaging

Unit 2.3 – Advertising

Promotion and advertising

Advertising campaigns

Advertising categories and style

Digital advertising media

The language of advertising

Analysing a printed ad

Analysing a video commercial

CIVIC EDUCATION – Cross-cultural advertising

CASE STUDY – A revolution in advertising: storytelling

CLIP FILM – Air

MODULE 3 – GRAPHIC DESIGN

Unit 3.1 – Graphic design, the basics

What is graphic design?

History of graphic design

Creativity

CIVIC EDUCATION – The importance of social awareness in graphic design

Unit 3.2 – Types of graphic design

Business design

Digital and print designs

Visual design

CIVIC EDUCATION – The role of visual storytelling in civic education

CASE STUDY – Packaging as a vehicle of identity and rebellion: Liquid Death

CLIP FILM – Jobs

MODULE 4 – LAYOUT

Unit 4.1 – The basics

Typeface

Colours

Pictures, images, photos, illustrations…

Composition

Logos and labels

CIVIC EDUCATION – National flags

Unit 4.2 – Layout on paper

An introduction

Flyers, leaflets, brochures, and booklets

Newspapers, tabloids, and magazines

Book and book cover layout

Comic strips

Posters and billboards

CIVIC EDUCATION – Copyright and Creative Commons

Unit 4.3 – Digital layout

Introduction to digital layout

Web design and mobile layout

Social networks layout

CIVIC EDUCATION – Website cookies

CLIP FILM THE KING S SPEECH   DIRECTOR: Tom Hooper, written by David Sidler   RELEASE DATE: 2010   PRODUCTION: UK Film Council Momentum Pictures Aegis Film Fund Molinare, London Film Nation Entertainment See-Saw Films Bedlam Productions   CAST: Colin Firth (King George VI), Geoffrey Rush (Lionel Logue, the therapist), Helena Bonham Carter (Queen consort Elisabeth) SYNOPSIS The King s Speech is a historical drama based on the true story of George VI, father of Queen Elizabeth II and grandfather of King Charles III. George V dies in 1936 and his eldest son David ascends the throne as King Edward VIII. A constitutional crisis arises with the new king over a potential marriage to the twice-divorced American Wallis Simpson. Edward, as supreme ruler of the Church of England, cannot marry her as both of her previous husbands are alive, so he abdicates. His brother Albert, reluctantly, ascends the throne with the name of George VI. He, however, is affected by a paralysing stutter which developed during his childhood and which had him considered as unfit to become a king. The King struggles with his handicap, a serious problem in an era when radio and public speeches are crucial tools of leadership and, against the wishes of the Archbishop of Canterbury, but encouraged by his wife Elizabeth, he entrusts himself to the care of an eccentric Australian speech therapist, Lionel Logue. Lionel, through a series of unusual techniques, helps the king find his voice again for a critical historical event: to entrust: affidarsi the first wartime radio reluctant: riluttante to struggle: combattere broadcast about Britain s stutter: balbuzie declaration of war on unfit: inadatto Germany in 1939. BEFORE WATCHING 6 Answer the questions. 1. What kind of movie is The King s Speech? 4. What communication barrier does the film show? 2. Was the movie inspired by a true story? 5. Why was the king s communication problem so relevant? 3. What was the name of George VI s brother? 46 COMMUNICATION AND PSYCHOLOGY 6. What speech does the title refer to? 

CLIP WHILE WATCHING 7 Using the following key words, write a text of 50 words to describe the scene. stutter   stadium   microphone   wife   people   nation 8 Answer the questions. 1. Where is the opening scene set? 2. Who is next to the Duke of York? 3. What can be clearly read on Albert s face before he speaks? 4. Can you list some evident feelings on the faces of the Duke of York s wife and the public during the speech? 5. Do you think stuttering is a handicap in communication? Why? 6. Are there any aids that can help with stuttering? AFTER WATCHING 9 Read the text and say if the sentences are true or false. Stuttering Stuttering is a form of communication impairment; it is defined as the interruption of the  ow of speech. It can manifest itself through repetitions of sounds or words, prolongations of sounds, and/or block in speech. Stuttering can affect anyone, but men are four times more likely to develop it. Stuttering is mostly a childhood condition; it can start as early as age 2 or as young as 7 years old, but the average age to start is around 3 years old. Persistent stuttering is T always an adult condition that begins in childhood. Many stutterers, however, do well in professions that require daily contact with the public. Good oral communication, in fact, involves much more important aspects than  uency of speech. Communicating also means having good listening skills, an ability to develop empathy, to be thoughtful or diplomatic, and knowing how to say something worth listening to. A person who stutters may have these qualities, as well as excellent social skills acquired through previous life and work experiences. F T 1. Stuttering can be a barrier in communication. 4. Persistent stuttering is an adult condition that starts in childhood. 2. It can be noticeable from incorrect pronunciation. 5. Many stutterers may still have the chance to work in daily contact with the public. 3. Men and women have the same chance of being affected. 6. Communication implies being empathetic. F COMMUNICATION AND PSYCHOLOGY 47 

Indirizzo Grafica e Design, Comunicazione visiva e pubblicitaria, Multimedia e produzioni audiovisive, Servizi culturali e dello spettacolo.

Images and Messages, 3rd Edition

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