MAPPING YOUR MIND Communication and psychology Communication Purposes Psychology To make communication more successful T Share knowledge Impact on marketing Imagine unreal situations/stories Uses key motifs Influence Study and use of Meet social expectations Colours Express feelings Music Elements Shock Sender Provocation Message Dreams Encoding Empathy Channel Humour Receiver Feelings Decoding Empowerment Feedback Animals Noise Children T Types Formal/informal V Verbal/Non-verbal Visual Channels Traditional Digital Leaves footprint Big data New forms Abbreviations Acronyms Emoticons Emojis