2 MARKETING AND ADVERTISING MODULE Unit 2.1 Marketing Marketing, an introduction Market analysis The marketing mix New marketing trends Digital and social media marketing Marketing control Unit 2.2 Marketing applications Branding and brand positioning Logos Merchandising and mascots Packaging and labelling Other forms of marketing Unit 2.3 Advertising Promotion and advertising Advertising campaigns Advertising categories and style Digital advertising media The language of advertising Analysing a printed ad Analysing a video commercial 49