REAL-LIFE SKILLS 20 GROUP WORK Follow the instructions. Imagine you are part of a marketing team engaged by a famous brand to launch a new product. Step 1 Split up in groups of three, four, or five. Step 2 Choose the product you want to launch among the following: Hair shampoo and conditioner Ready-made meal Headphones Running shoes Sticky notes. Step 3 Analyse the product you have chosen carefully, brainstorm, and define the following: list of possible sponsors celebrity or influencer for the endorsement some programmes good for product placement merchandising brand mascot. Step 4 Prepare a pitch desk to collect all the suggestions you have put together and be prepared to justify your choices. Step 5 Present your pitch to the class. Vote on your classmates pitches and elect a winner the group who has been the most convincing and consistent with their choices and the product they have chosen. MARKETING and advertising 75