REAL-LIFE SKILLS 22 GROUP WORK Follow the instructions. Step 1 Step 6 Split up into groups of three to four people. Define your strategy by identifying the USP and decide on the most effective message and visual you can think of. Step 2 I magine you have been asked to create a public service printed advertisement to raise awareness about one of the following social issues: Migration and refugee crises: political instability and climate change contribute to mass migration and refugee crises, creating global and local challenges; Racial inequality: systemic racism and racial disparities persist in education, employment, healthcare, and law enforcement; Mental health crisis: there is growing concern about mental health, especially among younger generations, with a focus on depression, anxiety, and access to mental health care; LGBTQ+ rights: the fight for equality, antidiscrimination laws, and the rights of LGBTQ+ individuals continues, especially in countries with restrictive laws; Homelessness: rising housing costs and unemployment are contributing to the growing homelessness crisis in both urban and rural areas. Step 7 U se the main structural elements of a printed ad and be prepared to justify their choice or lack of them. Step 8 Present your work to the class and choose the most effective among the ones presented. Step 3 Choose the social issue you would like to work on. Step 4 Give each member of the group a task according to their own particular skill (the copywriter, the web searcher, the layout designer, etc.). Step 5 Define the channel(s) you want to use on the basis of the target(s), specifying if your strategy is ATL, BTL, or TTL. Marketing and advertising 91