MAPPING YOUR MIND Brand recall Puns Feedback Idioms KPIs Figures of speech Marketing effectiveness f ffectiveness T Typical linguistic features Marketing control Labelling Marketing implementation Process Physical evidence People Promotion Mascots Facts and statistics Merchandising Repetition Logos Humour Common sense Main features Place Price Product Brand strategy T Technique Brand positioning Line of appeal Styles Brand awareness Marketing mix planning Public service Company's image in the mind of people Customer persona Market segmentation Advocacy Enhancing corporate identity The emotions it arises Market research Steps Strategic market analysis Process Consumer trust Consumer satisfaction Consumer needs Institutional What a company stands for Comparative How a company looks and sounds Reminding Competitive Pioneering Product Brand Refers to Marketing and advertising Language Packaging Marketing Categories Branding Marketing trends Multi-sensory marketing Neuromarketing Digital marketing Social media marketing New trends Proximity marketing Real time marketing Conversational marketing Experiential marketing Automation marketing Advertising features Advertising Advert structure Promotional strategies Advertising campaign Printed ad Headline/slogan Definition of market Body copy Definition of budget Pay off/tagline f ff/tagline Choice of media Caption Creation of strategy Logo Unique selling proposition Brand T Targeting Above the line Below the line Through the line AIDCAS model FOMO marketing Attention Endorsers Interest Sponsorship Desire Endorsement Confidence Influencers Action Product placement Satisfaction Visual Pack shot Call to action