Nadia Sanità

Antonio Saraceno

Annabel Pope

English for Graphic Arts, Communication and Audio-Visual Productions
 
 Images &amp; Messages è un testo rivolto in particolare agli studenti dei corsi con indirizzo Grafica, Design, Comunicazione visiva e pubblicitaria, e, più in generale, a coloro che hanno l’esigenza di utilizzare la lingua inglese come strumento di studio e/o di lavoro in questi settori.

Module 0 - Learning to learn

Unit 1 - Welcome to Images & Messages!

Unit 2 - Get smart about learning!

Module 1 - Advertising

Unit 1 - Welcome to the advertising world!

Unit 2 - A bit of history

Unit 3 - Advertising language features

Vocabulary

Grammar

Communication

Module 2 - The advent of graphic design

Unit 1 - A new style for a new culture

Unit 2 - Choosing and using type

Unit 3 - Graphic design practice

Module 3 - Advertising and its audience

Unit 1 - The consumer society

Unit 2 - Selling strategies

Unit 3 - Advertising communication

Module 4 - Packaging

Unit 1 - History of packaging

Unit 2 - Packaging and overpackaging

Unit 3 - New packaging technologies

Module 5 - Advertising in the digital age

Unit 1 - Digital communication age

Unit 2 - The Internet and its history

Unit 3 - Online advertising

Module 6 - Visual Arts

Unit 1 - The history behind the pictures

Unit 2 - The seventh art

E L U D O M 4 Unit 1 PACKAGING History of packaging A. Packaging, what is it? B. Packaging, the beginning C. Modern packaging Unit 2 Packaging and overpackaging A. Packaging: design and labels B. Overpackaging: raising awareness C. Packaging management in Europe and the UK Unit 3 New packaging technologies A. Sustainable packaging B. LCA   Life Cycle Assessment C. The waste hierarchy 

 I begin with an idea and then it becomes something else.  Pablo Picasso   Born in M laga, Spain, in 1881, Pablo Picasso became one of the greatest and most influential artists of the 20th century and the creator (with Georges Braque) of Cubism. A Spanish expatriate painter, sculptor, printmaker, ceramicist and stage designer, Picasso was considered radical in his work. After a long prolific career, he died on April 8, 1973, in Mougins, France. For nearly 80 of his 91 years, Picasso devoted himself to an artistic production that contributed significantly to   and paralleled the entire development of   modern art in the 20th century. Why study this Module? In this Module you will learn how packaging has been changed from prehistoric times to modern polyethylene and aluminium, with special regard to sustainable packages. You will learn about the development of packaging and design as an essential part of the life cycle of a product. You will discover the risks of over-packaging, its dangerous effects on our planet and the last environmentally-sensitive methods for packaging. 

English for Graphic Arts, Communication and Audio-Visual Productions. Rivolto a studenti di design e comunicazione visiva.

Images & Messages

English for Graphic Arts, Communication and Audio-Visual Productions

Flowbooks è una piattaforma di distribuzione dedicata al mondo della scuola e dell'università.  Con questa piattaforma di distribuzione, il team di sviluppo Flowbooks  si impegna a soddisfare le esigenze degli utenti digitali, rendendo l'utilizzo accessibile e piacevole.  Entra nella tua area di interesse!

Edisco è una Casa editrice indipendente che opera prevalentemente nel settore educativo.

Edisco

Flowbooks è innovazione didattica a portata di click