Images & Messages
English for Graphic Arts, Communication and Audio-Visual Productions
Nadia Sanità, Antonio Saraceno, Annabel Pope
Edisco, 2024

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Descrizione

English for Graphic Arts, Communication and Audio-Visual Productions

Images & Messages è un testo rivolto in particolare agli studenti dei corsi con indirizzo Grafica, Design, Comunicazione visiva e pubblicitaria, e, più in generale, a coloro che hanno l’esigenza di utilizzare la lingua inglese come strumento di studio e/o di lavoro in questi settori.

Indice

Module 0 - Learning to learn10Unit 1 - Welcome to Images & Messages!10Unit 2 - Get smart about learning!14Module 1 - Advertising18Unit 1 - Welcome to the advertising world!20Unit 2 - A bit of history24Unit 3 - Advertising language features30Vocabulary38Grammar40Communication42Module 2 - The advent of graphic design48Unit 1 - A new style for a new culture50Unit 2 - Choosing and using type60Unit 3 - Graphic design practice68Vocabulary74Grammar76Communication78Module 3 - Advertising and its audience84Unit 1 - The consumer society86Unit 2 - Selling strategies96Unit 3 - Advertising communication104Vocabulary112Grammar114Communication116Module 4 - Packaging122Unit 1 - History of packaging124Unit 2 - Packaging and overpackaging132Unit 3 - New packaging technologies140Vocabulary148Grammar150Communication152Module 5 - Advertising in the digital age158Unit 1 - Digital communication age160Unit 2 - The Internet and its history176Unit 3 - Online advertising192Vocabulary204Grammar206Communication208Module 6 - Visual Arts214Unit 1 - The history behind the pictures216Unit 2 - The seventh art234Vocabulary246Grammar248Communication250

Dettagli

EditoreEdiscoPagine258ISBN97888441198509788844169855Anno2024

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