Nadia Sanità

Antonio Saraceno

Annabel Pope

English for Graphic Arts, Communication and Audio-Visual Productions
 
 Images &amp; Messages è un testo rivolto in particolare agli studenti dei corsi con indirizzo Grafica, Design, Comunicazione visiva e pubblicitaria, e, più in generale, a coloro che hanno l’esigenza di utilizzare la lingua inglese come strumento di studio e/o di lavoro in questi settori.

Module 0 - Learning to learn

Unit 1 - Welcome to Images & Messages!

Unit 2 - Get smart about learning!

Module 1 - Advertising

Unit 1 - Welcome to the advertising world!

Unit 2 - A bit of history

Unit 3 - Advertising language features

Vocabulary

Grammar

Communication

Module 2 - The advent of graphic design

Unit 1 - A new style for a new culture

Unit 2 - Choosing and using type

Unit 3 - Graphic design practice

Module 3 - Advertising and its audience

Unit 1 - The consumer society

Unit 2 - Selling strategies

Unit 3 - Advertising communication

Module 4 - Packaging

Unit 1 - History of packaging

Unit 2 - Packaging and overpackaging

Unit 3 - New packaging technologies

Module 5 - Advertising in the digital age

Unit 1 - Digital communication age

Unit 2 - The Internet and its history

Unit 3 - Online advertising

Module 6 - Visual Arts

Unit 1 - The history behind the pictures

Unit 2 - The seventh art

E L U D O M 1 Unit 1 ADVERTISING Welcome to the advertising world! A. What is advertising? B. Different kinds of advertising Unit 2 A bit of history A. How advertising began B. The first half of the 20th century C. Television and the new media Unit 3 Advertising language features A. Advertising texts B. Decoding advertisements C. Electronic trading and promotion: language and strategies 

 I don t know the rules of grammar. If you re trying to persuade people to do something, or buy something, it seems to me you should use their language.  David Ogilvy   David Mackenzie Ogilvy was born in England in 1911. In the first twenty years of his agency, Ogilvy won assignments from Lever Brothers, General Foods and American Express. Shell gave him their entire account in North America. Sears hired him for their first national advertising campaign.  I doubt whether any copywriter has ever had so many winners in such a short period of time,  he wrote in his autobiography.  They made Ogilvy & Mather so hot that getting clients was like shooting fish in a barrel.  He died in France in 1999. Why study this Module? In this Module you will learn about the main features of advertising and a bit of its history. You will enter a world half way between a craft and a business, rooted in both art and social science, a world which feeds on inventiveness, imagination and daring. 

English for Graphic Arts, Communication and Audio-Visual Productions. Rivolto a studenti di design e comunicazione visiva.

Images & Messages

English for Graphic Arts, Communication and Audio-Visual Productions

Flowbooks è una piattaforma di distribuzione dedicata al mondo della scuola e dell'università.  Con questa piattaforma di distribuzione, il team di sviluppo Flowbooks  si impegna a soddisfare le esigenze degli utenti digitali, rendendo l'utilizzo accessibile e piacevole.  Entra nella tua area di interesse!

Edisco è una Casa editrice indipendente che opera prevalentemente nel settore educativo.

Edisco

Flowbooks è innovazione didattica a portata di click