module 2 ARTICLES Remember that the definite article the is used before nouns when the noun is specific or particular, whereas the indefinite article a/an refers to an indefinite noun. Using a or an depends on the sound that begins the next word. GRAMMAR Fill in the gaps with a/an, the or no article. a. On Channel 4 ............... programmes are often interrupted by ............... commercials. b. Do you know ............... good advertising agency in Milan? c. There was ............... European summit in Madrid last year. d. John s father is ............... engineer. e. ............... f. He has ............... funny hobby: he collects ............... jingles from FIAT car commercials. g. Just as ............... people have signatures, businesses have ............... trademarks or ............... logos h. Once you have committed ............... basic selection of typefaces to memory, the next stage is to Longman logo is ............... small sailing ship. combine ............... various styles in ............... cohesive and controlled manner. i. Much of ............... art of choosing the correct typeface and weight lies in the combination of ............... j. Depending upon ............... style of the advertisement, any weight of typeface can be used for ............... k. product association with ............... designer s aesthetic judgement. headline. The purpose of ............... poster tends to be more informative than that of ............... larger billboard. INDEFINITE ADJECTIVES AND PRONOUNS Complete the sentences with one of these indefinites: everywhere nobody somebody none some (2) any no a. Through Duchamp, Man Ray met ........................... of the most exciting artists and thinkers in Paris. b. ................................. knows where the stolen painting is. c. All businesses have ................................. form of brand identity. d. A logo is the symbol of ................................. business or company and forms an important part of the brand identity. e. Sam s father made ................................. comments before signing his daughter s very bad report. f. Only 35 of Vermeer s canvases have survived and ................................. appear to have been sold. g. Wassily Chair is so famous that you can find an image of it ................................. . h. ................................. 76 should tell him that his jingle is not catchy at all.