U UNIT 1 advertiser advertisement billboard challenge image magazine flyer D classified ads display ads flyers media message persuasion O L These are the key words you have met in this Module. UNIT 2 brand copywriter copywriting consumption eye-catching merchandise M 1 E REVISION AND PRACTICE packaging propaganda semiotics target visual literacy UNIT 3 airbrushing awareness body copy caption catchy headline logo pun misleading mood quality paper shot storyboard VOCABULARY Use some of the above words to fill in the blanks. a. An .................. is an announcement in a newspaper, on television or on a poster. b. .................. .................. is a set of abilities that enables an individual to effectively find, interpret, evaluate, use, and create images and visual .................. . c. Our .................. of energy is excessive. d. .................. e. An advertising communication develops persuasive .................. at selected .................. . f. The text of a print ad explaining the message at length is the .................. . g. They read .................. only, as they hate tabloids just dealing with sex, sport and famous people. h. He has made the decision to become a freelance .................. and write words for advertisements, is the study of human communication, especially using signs and symbols. but it is really a .................. to find a job in that field. i. The .................. is very short and .................. so that people can memorize it very easily. j. It is important to sort the truth from the .................. . k. This program helps you take an idea and translate it into a .................. . l. The film I saw yesterday had very well- .................. scenes. m. When a well-known design .................. gets remade, the design community tends to be annoyed. Match the following words to their Italian equivalent. 1. simile a. vendere 2. eve b. impegno 3. range c. vigilia 4. century d. aumentare 5. commitment e. collutorio 6. mouthwash f. spot televisivo 7. commercial g. cliente 8. customer h. secolo 9. to increase i. gamma 10. selling 38 j. similitudine