E L U D O M 2 THE ADVENT OF GRAPHIC DESIGN UNIT 1 A new style for a new culture A. Art Nouveau style B. From Bohemian artists to modern graphic design C. The London Underground UNIT 2 Choosing and using type A. Typography: a brief overview B. Fonts C. A new typography D. The father of the Times New Roman UNIT 3 Graphic design practice A. Branding and positioning B. Brand identity and graphic design