Nadia Sanità

Antonio Saraceno

Annabel Pope

English for Graphic Arts, Communication and Audio-Visual Productions
 
 Images &amp; Messages è un testo rivolto in particolare agli studenti dei corsi con indirizzo Grafica, Design, Comunicazione visiva e pubblicitaria, e, più in generale, a coloro che hanno l’esigenza di utilizzare la lingua inglese come strumento di studio e/o di lavoro in questi settori.

Module 0 - Learning to learn

Unit 1 - Welcome to Images & Messages!

Unit 2 - Get smart about learning!

Module 1 - Advertising

Unit 1 - Welcome to the advertising world!

Unit 2 - A bit of history

Unit 3 - Advertising language features

Vocabulary

Grammar

Communication

Module 2 - The advent of graphic design

Unit 1 - A new style for a new culture

Unit 2 - Choosing and using type

Unit 3 - Graphic design practice

Module 3 - Advertising and its audience

Unit 1 - The consumer society

Unit 2 - Selling strategies

Unit 3 - Advertising communication

Module 4 - Packaging

Unit 1 - History of packaging

Unit 2 - Packaging and overpackaging

Unit 3 - New packaging technologies

Module 5 - Advertising in the digital age

Unit 1 - Digital communication age

Unit 2 - The Internet and its history

Unit 3 - Online advertising

Module 6 - Visual Arts

Unit 1 - The history behind the pictures

Unit 2 - The seventh art

REVISION AND PRACTICE E 6 U L These are the key words you have met in this Module. VOCABULARY M O D UNIT 1   amateur   analogue   assignment   blurred   camera   caption   daguerreotype   darkroom   dodging   film frame   glass plate   gear   hue   lens   lenses   lighting   low key   out of focus   panning   photograph   photographer   to photograph   photojournalism sharpening   shutter   staged   wide angle view finder UNIT 2   blue screen   blow up   boom operator   camera angle   camera operator   cinematographer   clapboard/clapperboard (BE)   director   editing   editor   executive   extension cable   executive   fading   floor sound engineer   framing   footage   genre   line   logline   low-angle shot   to mike   movie   music editor   pitch   to pitch   plot   script   reel   point of view shot   screenwriter   to shoot   shot   sunset shot-day for night   take   zoom Fill the blanks in the sentences with some of the above words. a. Muybridge was able to ..................... a horse galloping. b. Advanced cameras have a vastly greater range of ..................... available. c. In its simplest form the camera is a light container carrying a lens, a ..................... and a diaphragm. d. The ..................... is also called director of photography. e. You can correct your ..................... photos by downloading a program. f. As digital cinema catches on, the physical ..................... is being replaced by a virtual format called Digital Cinema Package. g. Someone who writes stories for a film is a ..................... . h. The person in charge of the overall artistic content of a film, including telling the cast what to do is called a ..................... . i. The description of how a character delivers his ..................... is in brackets. j. A one-sentence synopsis of the screenplay is a ..................... . k. ..................... a script is an art form, and although it can be stressful, it s something every screenwriter has to perfect before approaching executives or agents. l. A ..................... (also known as POV shot or a subjective camera) is a short film scene that shows what a character (the subject) is looking at. m. The network accidentally aired live ..................... of a suicide. n. A ..................... is a device used in filmmaking and video production to designate and mark particular takes recorded during a production. o. The ..................... image is formed on a highly polished silver surface. p. His wife is an ..................... and earns more than him. q. ..................... r. Pamela never pays attention in class and is always in her permanent daydreaming of becoming a ..................... 246 landscapes is difficult. 

revision and practice Circle the right word. Sunsets are a huge draw for landscape photographers due to the unique light at the end of the day. Not only is the colour of the light attractive but also its a. low angle/frame/shutter, as the sun goes down, gives greater texture to the landscape. While the conditions at sunset have the potential to yield great images, they also provide challenges that need to be overcome to maximise that potential. Often, the draw of a sunset is a brightly coloured sky containing reds, pinks and oranges and the temptation can be to make the sky the b. focal/most important/best point of the image, expose for it, and throw everything else into silhouette. If there is an interesting skyline, this can work compositionally; however, if not, you will be left with an image that can lose the interest of c. audience/viewers/people quickly   after the sky, there is nowhere left for 3. the eye/the photographer/viewfinder to go. When the sun is d. low/high/bright, the sky will appear very bright in comparison to the land. Due to the limited dynamic e. aspect/range/shape of digital sensors, the difference in brightness between the sky and the land can cause problems for the resulting image   if the difference is too great, you will either lose detail in the highlights (sky) or f. shadows (land)/ people/movements. There are two ways to overcome this: 1. g. use new/old/graduated neutral density filters to reign in the bright sky, and ensure that you can h. take/memorize/record the full range of highlights and shadows in one image 2. take multiple images (one i. open/exposed/coloured for the sky, one exposed for the land as a minimum) and blend the two together using photo j. editing/printing/sophisticated software. Do the following crossword puzzle. 1 2 3 4 5 6 7 8 ACROSS DOWN 2. The part of a camera which allows light to 1. Equipment. reach the film. 2. A flat surface in a cinema or on a television 5. A device for taking photos or making films. or a computer system. 6. A speech to persuade a possible buyer. 3. The opposite of professional. 7. A thin piece of glass. 4. Making picture or sound become weaker. 8. Brief text under a a book, magazine or newspaper. 247 

English for Graphic Arts, Communication and Audio-Visual Productions. Rivolto a studenti di design e comunicazione visiva.

Images & Messages

English for Graphic Arts, Communication and Audio-Visual Productions

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