Nadia Sanità

Antonio Saraceno

Annabel Pope

English for Graphic Arts, Communication and Audio-Visual Productions
 
 Images &amp; Messages è un testo rivolto in particolare agli studenti dei corsi con indirizzo Grafica, Design, Comunicazione visiva e pubblicitaria, e, più in generale, a coloro che hanno l’esigenza di utilizzare la lingua inglese come strumento di studio e/o di lavoro in questi settori.

Module 0 - Learning to learn

Unit 1 - Welcome to Images & Messages!

Unit 2 - Get smart about learning!

Module 1 - Advertising

Unit 1 - Welcome to the advertising world!

Unit 2 - A bit of history

Unit 3 - Advertising language features

Vocabulary

Grammar

Communication

Module 2 - The advent of graphic design

Unit 1 - A new style for a new culture

Unit 2 - Choosing and using type

Unit 3 - Graphic design practice

Module 3 - Advertising and its audience

Unit 1 - The consumer society

Unit 2 - Selling strategies

Unit 3 - Advertising communication

Module 4 - Packaging

Unit 1 - History of packaging

Unit 2 - Packaging and overpackaging

Unit 3 - New packaging technologies

Module 5 - Advertising in the digital age

Unit 1 - Digital communication age

Unit 2 - The Internet and its history

Unit 3 - Online advertising

Module 6 - Visual Arts

Unit 1 - The history behind the pictures

Unit 2 - The seventh art

E L U D O M 6 VISUAL ARTS UNIT 1 The history behind the pictures A.  You push the button and we do all the rest  B. Eadweard Muybridge: what s in a bet C. Photojournalism and its heroes D. Slightly out of focus E. When photographs make things happen F. Documenting the bitter years UNIT 2 The seventh art A. Adapting history and literature into films B. What is a logline? C. Writing compelling screenplays D. What a director of photography does 

 While there is perhaps a province in which the photograph can tell us nothing more than what we see with our own eyes, there is another in which it proves to us how little our eyes permit us to see.  Dorothea Lange   Born in New Jersey in 1895, Dorothea Lange studied at the New York Training School for Teachers but changed her mind and decided to become a photographer. She studied photography under Clarence White at Columbia University. In 1918, Lange moved to San Francisco and the following year established her own portrait studio in the city. In 1935, Lange was invited by Roy Stryker to join the federally-sponsored Farm Security Administration. She was employed to publicize the conditions of the rural poor in America. Over the next few years Lange produced several notable photographs such as Migrant Mother (1936). She died in 1965. Why study this Module? In this Module you will learn the English terminology concerning media and how to discuss cinematographic works and photos which are essential to develop skills for specific careers in visual arts and media sciences. 

English for Graphic Arts, Communication and Audio-Visual Productions. Rivolto a studenti di design e comunicazione visiva.

Images & Messages

English for Graphic Arts, Communication and Audio-Visual Productions

Flowbooks è una piattaforma di distribuzione dedicata al mondo della scuola e dell'università.  Con questa piattaforma di distribuzione, il team di sviluppo Flowbooks  si impegna a soddisfare le esigenze degli utenti digitali, rendendo l'utilizzo accessibile e piacevole.  Entra nella tua area di interesse!

Edisco è una Casa editrice indipendente che opera prevalentemente nel settore educativo.

Edisco

Flowbooks è innovazione didattica a portata di click