E L U D O M 3 Unit 1 ADVERTISING AND ITS AUDIENCE The consumer society A. Consumption and the consumer society B. Motivational research C. Consumer motivation and behaviour D. Appealing to feelings and fear Unit 2 Selling strategies A. Sophisticated audience and stylish ads: cultural references B. The use of works of art C. The use of figures of speech Unit 3 Advertising communication A. Commercial and non-commercial advertising B. The use of influencers in advertising C. ASA (Advertising Standard Authority)