Nadia Sanità

Antonio Saraceno

Annabel Pope

English for Graphic Arts, Communication and Audio-Visual Productions
 
 Images &amp; Messages è un testo rivolto in particolare agli studenti dei corsi con indirizzo Grafica, Design, Comunicazione visiva e pubblicitaria, e, più in generale, a coloro che hanno l’esigenza di utilizzare la lingua inglese come strumento di studio e/o di lavoro in questi settori.

Module 0 - Learning to learn

Unit 1 - Welcome to Images & Messages!

Unit 2 - Get smart about learning!

Module 1 - Advertising

Unit 1 - Welcome to the advertising world!

Unit 2 - A bit of history

Unit 3 - Advertising language features

Vocabulary

Grammar

Communication

Module 2 - The advent of graphic design

Unit 1 - A new style for a new culture

Unit 2 - Choosing and using type

Unit 3 - Graphic design practice

Module 3 - Advertising and its audience

Unit 1 - The consumer society

Unit 2 - Selling strategies

Unit 3 - Advertising communication

Module 4 - Packaging

Unit 1 - History of packaging

Unit 2 - Packaging and overpackaging

Unit 3 - New packaging technologies

Module 5 - Advertising in the digital age

Unit 1 - Digital communication age

Unit 2 - The Internet and its history

Unit 3 - Online advertising

Module 6 - Visual Arts

Unit 1 - The history behind the pictures

Unit 2 - The seventh art

module 2 LISTENING GRAPHIC DESIGN IN A DIGITAL AGE COMMUNICATION You are going to listen to an interview with a designer about changes in graphic design in a digital age. While listening, fill in the blanks in the passage using the words in the box below. site   knowledge   brand   advertiser   media   technology   sound   field (2)   skills (2)   hand-drawn   image   games I.: What do you think about interactivity and the buzzword  Web 2.0  as far as your (1) ................................. is concerned? D.: Adobe Flash, as an interactive web platform, has revolutionized the (2) ................................. . It works by creating a mathematical description of an (3) ................................. that can adapt itself to the specifications of just about any individual desktop computer. Flash works with many applications and is the (4) ................................. behind everything from showing video on websites like YouTube to the animated banner advertisements and interactive (5) ................................. that dominate today s Internet. I.: So how can you summarize the situation that confronts any designer working in web-based (6) .................................? D.: There is a balancing act at work here for the (7) ................................. . Viewers will resist a (8) ................................. that appears too commercial, but it is of course senseless to create an expensive interactive experience that does not at least increase (9) ................................. recognition. I.: Another striking transformation in web design has been  Motion graphics . How has that changed your work? D.: The motion graphics area is complicated because it is a hybrid field that combines (10) .................. ............... common to the graphic designer with those of the animators. Graphic designers  (11) ................................. of typography and general compositional rules is essential to making motion visually effective. However, the (12) ................................. of a traditional animator play a significant role in motion: they include how to pace the motion effectively and how to relate the graphics to the (13) ................................. . Music is playing an increasingly vital role in this field. Animators also benefit from their familiarity with working on a project made up of a sequence of static frames. I.: And what does a compositor do? D.: A compositor allows the designer to layer together a variety of raw source materials   photos, videos, (14) ................................. elements and music clips   into a unified whole. 78 

revision and practice SPEAKING SOCIAL ACTIVISM AND GRAPHIC DESIGN After reading what the British designer Ken Garland wrote in 1964 to encourage his colleagues to reassess their professional priorities, invent a dialogue representing two points of view: a student in favour of depoliticized design and another against it. An example of a similar dialogue and phrases helpful in expressing opinions are provided below. Role-play with a partner. We, the undersigned, are graphic designers, photographers and students who have been brought up in a world in which the techniques and apparatus of advertising have persistently been presented to us as the most lucrative, effective and desirable means of using our talents ... In common with an increasing number of the general public, we have reached a saturation point at which the high pitched scream of consumer selling is no more than sheer noise. We think that there are other things more worth using our skill and experience on. A: I think it is wrong to make the classroom a forum for political and social issues, to see aesthetics as sociology. My aim is to learn how to do and how to make. B: Have you ever read Carson s remark:  Graphic design will save the world right after rock and roll does ? A: Changing the world has nothing to do with design: I won t be paid for it if I ever find a job! B: You really want to swim against the tide, don t you? How can you be unaware of the potential of design for social activism? Think of Chwast and Ungerer, Bruce Mau and sustainable design? Do you want to confine yourself to focusing from 9 to 5 on solving aesthetic problems such as creating a new logo or launching a new e-commerce website? A: If only I could! Useful phrases In my opinion, I d rather, I m pretty sure that, If it were up to me, I honestly feel that, Don t you think it would be better, The problem with your point of view is that... ................................................................................................................................................................................................... ................................................................................................................................................................................................... ................................................................................................................................................................................................... ................................................................................................................................................................................................... ................................................................................................................................................................................................... ................................................................................................................................................................................................... 79 

English for Graphic Arts, Communication and Audio-Visual Productions. Rivolto a studenti di design e comunicazione visiva.

Images & Messages

English for Graphic Arts, Communication and Audio-Visual Productions

Flowbooks è una piattaforma di distribuzione dedicata al mondo della scuola e dell'università.  Con questa piattaforma di distribuzione, il team di sviluppo Flowbooks  si impegna a soddisfare le esigenze degli utenti digitali, rendendo l'utilizzo accessibile e piacevole.  Entra nella tua area di interesse!

Edisco è una Casa editrice indipendente che opera prevalentemente nel settore educativo.

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