CASE STUDY TRIVAGO - AN AGGREGATOR WEBSITE About Trivago Trivago is essentially a hotel search platform whose main focus is to reshape the way travelers search for and compare hotels online. During this process, Trivago enables hotel advertisers to expand their business by giving them access to a large consumer base that visits its platform via the website or the app. Trivago was conceptualized and started by three university friends in 2005 in Düsseldorf, Germany. Like many start-ups, the initial foundation of the business began in a basement. Trivago Revenue Streams Trivago has two main streams of revenue: : Trivago generates this income from fees paid by hotel booking sites to display their services and rooms on its platform. This makes up 59% of the total revenue and operates on a cost-per-click model. Each time a user clicks on a hotel link, Trivago gets paid. Revenue from listings : Trivago also earns revenue from fees paid by hotel brands for managing their visibility and presence on Trivago's platform. Revenue from services Adapted from: https://businessfuels.in/trivago-success-story/ Trivago vs. Booking Sites Trivago is a that compares accommodation prices and offers from many different booking sites globally, including online travel agencies (OTAs), accommodation chains, and independent hotels. While users decide which hotel best suits their needs on Trivago, the actual booking is completed through the booking sites linked to Trivago's platform. metasearch engine In contrast, a booking site, or Online Travel Agency (OTA), is a web-based marketplace that allows consumers to research and book travel products and services—such as hotels, flights, cars, cruises, and activities—directly with travel suppliers. How Trivago determines its guest ratings Trivago scans many available guest reviews and rating sources across the web daily. These reviews and ratings are aggregated and converted using the , which ranges from 0 to 10 (10 being the highest possible rating). Trivago Rating Index® Adapted from: https://support.trivago.com/hc/en-us/sections/360000014707-How-trivago-Works 6. Answer the questions extensively. What is Trivago? What are its two main sources of revenue? How is Trivago different from a booking site? How does Trivago determine its guest ratings?