Introduction Body structure Presentation Conclusion in an oral form COMMUNICATING Opening salutation Opening sentence Body (inquiring, replying, promoting, ...) structure Email Closing sentence Closing salutation Signature To advertise and promote new products lo large number of customers Newsletter in a written form Letterhead References Date Inside address Attention line Opening salutation Subject line Opening paragraph Central paragraph/s (quotation, booking, invoice, complaint...) Closing paragraph Closing salutation Sender s name Sender s signature Sender s position 162 structure Business letter