PRESERVATION AND PROMOTION World Tourism Organisations Preservation UNESCO UNWTO UN's specialised agency UN's specialised agency Aims: promoting world peace and security through international cooperation, securing World Heritage Sites, preserving culture, regional identities, local history and traditions Aim: promoting responsible, sustainable and universally accessible tourism MIC IATA Association of airlines Italy's culture ministry Aims: reducing costs, ensuring sustainability, improving safety and security Aims: preserving Italy's artistic sites, property and landscape FAI Non-profit foundation Aims: protecting and restoring Italy's cultural, artistic and natural patrimony including forgotten places and monuments CITIES Venice Location North-east of Italy, Veneto region Main info Lagoon city, artistic and cultural centre, UNESCO Heritage Site Main sights St Mark's square, St Mark's Basilica, Ducal Palace, Rialto Bridge Museums Peggy Guggenheim Collection, Galleries of the Accademia, Museum of 18th century Venice Leisure activities Shopping (Le Mercerie), historic cafés, excursions to islands (Murano and Burano) How to get there Marco Polo airport or Treviso; Santa Lucia train station; cars not admitted 222 Ferrara Location North-east of Italy, Emilia Romagna region Main info Centre of art and culture, UNESCO site History Golden age during Este family rule (15th-16th centuries) Main sights Corso Ercole I, Palazzo dei Diamanti, D'Este Castle, Saint George's Cathedral, palazzo Schifanoia, Jewish district, MEIS, regional park of the PO Delta Other info City center close to car traffic, accessible to bikes London Location South-east of England Main info Greater London: 32 boroughs + financial district (the City), 9 million inhabitants Main sights Palace of Westminster, Westminster Abbey, Buckingham Palace, British Museum, Trafalgar Square, skyscrapers, Canary Wharf Shopping Bond Street, King's Road, Oxford Street, Harrods, Portobello Road, Camden Town Nightlife West End, Camden Town, Shoreditch How to get there SIx airports (Heathrow is the busiest hub), ten mainline train stations, by coach (from many European cities), by car (ring road M25)