THE WORLD OF WORK needs How to look for a job Where to look for a job Hard skills Technical knowledge gained through education and training Soft skills Personality traits developed during personal and work life Get a good final mark of your high school diploma Get extra qualifications (computer skills, languages, sports, etc.) Cover letter Letter that accompanies a CV Spread the word among acquaintances Search specific websites and regularly check them Structure Send CV to recruitment sites Source of information Reasons for applying, personal skills and working experience Do internships Use social media and keep profile updated Create a professional-looking CV Apply for internships Reasons for being interested in the company Check local job centres Closing and signature Check EURES job mobility portal Tips Easy to read and short Professional and formal Concise and informative With data to support application Customised MARKETING Definition and features Market segmentation Complex process that includes activities to identify what products to offer to which customers and how to promote them Process of dividing the market into smaller and specific categories with the same characteristics Action done to identify market trends, opportunities and competitors + to understand needs and wants of customers Types Aim: identify a customer persona Types B2B marketing B2C marketing Strategies Above the Line Below the Line Through the Line Criteria Geographic Demographic Psychographic Behavioural Volume 270 Market research Primary (field) Secondary (desk)