CASE STUDY PARTICIPACTION: AN APP TO SIT LESS AND MOVE MORE! History ParticipACTION has its origins in the 1970s: originally, it was a Canadian non-profit organization formed in response to a 1969 study commissioned by the National Advisory Council for Fitness and Amateur Sport that found that the future of Canadian health was at risk from poor physical fitness. Through the decades, ParticipACTION has run a variety of initiatives, and in 2020 it launched the which distinguishes itself by providing research and evidence-based health and fitness articles along with exercises. ParticipACTION mobile app Tailored content guiding you towards a better mood The mission of the app The main goals of ParticipACTION mobile app are: Reach a target audience: it is designed to reach Canadians of all types over the age of 18 who do not have the optimal level of physical activity; broad Educate, engage and become a source of information on physical activity: it is meant to educate users about health and physical activity providing reliable scientific articles, as well as create an engaging experience that would help users establish goals and habits that they could easily add to their lives. It also engages users by giving the possibility to get based on their physical activity; reliable rewards Collect and analyse data to support behavioural change: it uses scientific data to personalize content in a way that is most relevant to the individual user. It also allows users to record physical activity that goes beyond what is traditionally thought of as exercise – including like housework. items Benefits of ParticipACTION app Easy access to how-to videos that provide activity instructions. “Take 10” is an easy motivation tool to help users ten minutes of physical activity every day. sneak Every time the user achieves his/her fitness goal he/she receives a prize, like gift cards. The activity dashboard sets the user’s personal goal and keeps them posted on how the activity is going. The app tracks the activity in real-time via Google Fit and also lets the user manually enter the activity anytime. What is the function of an app? What is ParticipACTION mobile app? Which app category does ParticipACTION belong to? Explain your answer. How does this app educate users to a healthy lifestyle? What is the target audience of ParticipACTION? What are the particular options offered by the app? What is the “Take 10”? According to your personal experience, what are the main advantages of using a fitness app? 4. Answer the questions. 1. 2. 3. 4. 5. 6. 7. 8. GLOSSARY : : : : : broad ampio item articolo reliable affidabile reward ricompensa to sneak intrufolare, infilare