Descrizione

Business in Action è un corso di inglese commerciale che promuove lo sviluppo di competenze specifiche, linguistiche e professionali, richieste dal mondo dell'economia e dell'impresa.

Indice

Module 1 - Into business16 Unit 1 - Business stages18 Unit 2 - Business basics38 Summing up Activities58 Mock test60 Module 2 - Business organisations62 Unit 3 - Setting up a business64 Unit 4 - Getting bigger86 Summing up Activities104 Mock test106 Module 3 - Marketing and advertising108 Unit 5 - Marketing110 Unit 6 - Advertising136 Unit 7 - Marketing yourself160 Summing up Activities182 Mock test184 Module 4 - Home and international trade186 Unit 8 - Trading188 Unit 9 - Contracting208 Summing up Activities226 Mock test228 Module 5 - Logistics230 Unit 10 - Transporting and insuring232 Unit 11 - Warehousing258 Summing up Activities276 Mock test278 Module 6 - Banking and finance280 Unit 12 - Banks and Stock Exchange282 Unit 13 - Payment methods308 Summing up Activities330 Mock test332 Extra materials334 Extra 1 - Civilisation336 Extra 2 - Administration, Finance and Marketing372 Extra 3 - Corporate IT Systems390 Extra 4 - International Relations for Marketing408 Appendices and Glossary426 Appendix 1 - Handy manual of business correspondence426 Appendix 2 - How to…435 Glossary446

Dettagli

EditoreEdiscoPagine458ISBN97888441207649788844170769

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